Here’s how an SEO approach can benefit your LinkedIn efforts: Generates Warm LeadsĪn optimized profile means you can appear in LinkedIn search results as a credible source when people search for your company, services, or other industry keywords.ĭepending on what information they’re looking for, these people could be warm leads. SEO for LinkedIn follows a similar blueprint to optimizing a website for Google-do keyword research, conduct a target audience analysis, and implement on-page optimizations (more on that later). Search engine optimization (SEO) on LinkedIn means improving your profile (or your company’s page) to rank higher in LinkedIn’s search results.Īnd higher rankings make it more likely for recruiters or potential clients to find you. What Is LinkedIn SEO and Why Is It Important? In this article, you’ll learn how to leverage LinkedIn SEO to increase your visibility and reach more of the right people. Like Google, LinkedIn itself can act as a valuable search engine.
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